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overview, Overview, Because marketing to businesses is fundamentally different than marketing directly to consumers — namely a longer and more complex sales process — it , The program's faculty director Miklos Sarvary
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impact, Impact, Throughout the program, you will develop a B2B management toolkit that provides key tools to increase B2B effectiveness.
By the end of the program
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program-structure, Program Structure, The B2B Marketing Strategy (Online) program is distributed across six modules and made available on a weekly basis. The program will begin with an ori
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participant-profile, Participant Profile, The B2B Marketing Strategy (Online) program is ideal for mid to senior-level marketing or business-unit managers, including:
Managers from a tec
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related-programs, More Marketing Programs, Marketing
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certificate-promo, Earn a Certificate, Upon completion of this program, you will earn credits towards a Certificate with select alumni and tuition benefits., Learn more
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