Marketing

The cornerstone of profitable businesses are founded upon agile, engaged and highly motivated sales teams that are able to deliver results, quickly and efficiently. With continuous disruptions in the current business landscape, the ability to navigate change and stay at the forefront of digital transformation is crucial for any organization to succeed.

A multimodal educational experience, the Chief Marketing Officer Program is a must for seasoned marketing professionals who want to extend their reach and influence.

The program provides professionals operating in B2B markets and those wanting to develop a B2B product line with a strategic yet practical framework to sustain a competitive advantage by understanding how to deploy the right marketing, pricing, sales force, and decision-making toolkit for each stage of your go-to-market strategy.

Gain a comprehensive overview of digital marketing and its tools and develop a deep understanding of consumers and the digital channels available to help you reach them.

Learn the concepts and tools to understanding your customer for better value creation, whether you're a B2C or B2B business.

Conducted in partnership with Columbia University’s School of the Arts, this program teaches participants how to create an immersive user experience across the complex narrative ecosystem that audiences expect in today’s highly interconnected, rapid digital environment.

The Digital Marketing Strategy program teaches executives about the key digital marketing channels and strategies available to them. And while social media networks come and go and apps gain fame and decline in popularity, the program teaches the managerial frameworks and strategies behind them, so that your decision making can be applied to whatever the next big thing in digital marketing might be. You'll learn how to think strategically and develop an ROI-based marketing plan, so that you can identify what's right for your customer and your organization.

Learn how to position your brand, differentiate it from the competition, and build lasting brand loyalty with your customers in the new world of business.

In this hands-on program, discover how you can effectively, efficiently, and ethically influence people's behavior to meet your business objectives and learn how to scale those behavioral science capabilities across your organization.