Willie Pietersen specializes in strategy and the leadership of change. He is the originator of the Strategic Learning Process, which, along with his other methods and ideas, is widely applied in numerous corporations.
Over a period of twenty years, Pietersen served as the CEO of multibillion-dollar businesses such as Lever Foods, Seagram USA, Tropicana, and Sterling Winthrop’s Consumer Health Group. He has since served as a teacher and advisor to many global companies, including Aviva, Bausch & Lomb, Boeing, Chubb Corp., Deloitte, DePuy, Ericsson, ExxonMobil, Henry Schein, Inc., Novartis, SAP, and Girl Scouts of the USA.
Pietersen has written several books on strategy, the latest being Strategic Learning: How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage. He has also written numerous articles which can be downloaded at www.williepietersen.com.
Professor of the Practice of Management, Columbia Business School