Michel Tuan Pham is the author of more than 40 scientific articles in consumer behavior, marketing, and decision making. He is a leading expert on marketing and branding strategy, customer insight, and consumer psychology. A passionate and sought-after executive teacher, he has conducted acclaimed seminars on these topics for thousands of executives from hundreds of companies. His consulting clients on issues related to branding and trademark protection include major brands from different industries. His influential research and comments on current business issues have been featured in major media outlets such as The New York Times, Financial Times, Wall Street Journal, Forbes, CNN, and the BBC. He is a past President of the Society for Consumer Psychology, the leading professional organization for the advancement of the psychological science of the consumer.
Kravis Professor of Business