Edit Person Bernd Schmitt | Executive Education

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Bernd Schmitt is widely recognized for his contributions to branding, marketing, and management through his unique focus on the customer experience, innovation, and customer happiness. He has authored or co-authored eight books which have been translated into more than 20 languages, including&nbsp;Experiential Marketing&nbsp;(1999),&nbsp;Customer Experience Management&nbsp;(2003),&nbsp;Big Think Strategy&nbsp;(2007),&nbsp;Happy Customers Everywhere&nbsp;(2012) and&nbsp;The Changing Face of the Asian Consumer&nbsp;(2014). His speaking and consulting clients include leading companies in the consumer packaged goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries. He has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, CNN, NHK and on "The Daily Show" with Jon Stewart and contributed articles to&nbsp;The New York Times, the&nbsp;Asian Wall Street Journal, and the&nbsp;Financial Times.

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