Edit Person David Rogers | Executive Education

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David Rogers is a globally recognized leader on digital strategy and leadership, known for his pioneering work on digital transformation. He is the author of four books, including his bestselling&nbsp;The Digital Transformation Playbook: Rethink Your Business for the Digital Age, published in 11 languages.

Rogers has advised executives and delivered workshops on digital transformation in companies such as Citi, Visa, HSBC, Unilever, Procter &amp; Gamble, Merck, Toyota, GE, Google, Cisco, HP, Cartier, Pernod Ricard, International Red Cross, AARP, China Eastern Airlines, NC Bank Saudi, Coppel, Acuity Insurance, and dozens of others. Rogers delivers keynotes at conferences on six continents and has appeared on CNN, ABC News, CNBC, Channel News Asia, and in&nbsp;The New York Times,&nbsp;The Financial Times,&nbsp;The Wall Street Journal, and&nbsp;The Economist.

At Columbia Business School, Rogers teaches global executives as faculty director of Executive Education programs on digital transformation, digital business leadership (with modules in New York, Silicon Valley, and online), and the Google-Columbia CMO Academy. Rogers' recent research has focused on new business models, asymmetric competition, customer data sharing, and digital transformation in legacy organizations.

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