Edit Person Frank Rose | Executive Education

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Frank Rose is a leading authority on the future of media and communications. In his most recent book,&nbsp;The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, he argues that we are witnessing the emergence of a new form of narrative that is native to the Internet – one that is nonlinear, participatory, and immersive. He has addressed this issue at marketing summits and film festivals in New York, London, Paris, Copenhagen, Sydney, and Hong Kong, in academic gatherings at Stanford and the Politecnico di Milano, and at such companies as Google, Lucasfilm, Unilever, and the BBC. Hailed as "an essential overview" by the&nbsp;International Journal of Advertising&nbsp;and “a new media bible” by the Italian daily&nbsp;La Repubblica, the book is required reading for business, film, and game development courses at Columbia, Cambridge, NYU, USC, and other schools.

Previously, as a contributing editor at&nbsp;Wired&nbsp;and a contributing writer at&nbsp;Fortune, Frank worked as a journalist at the intersection of media and technology, covering such developments as the making of&nbsp;Avatar, Samsung and the rise of the Korean techno-state, and the posthumous career of Philip K. Dick in Hollywood. Among his earlier books are&nbsp;The Agency: William Morris and the Hidden History of Show Business, about the rise and and eventual unraveling of the oldest and at one time most successful talent agency in Hollywood, and the 1989 best-seller&nbsp;West of Eden: The End of Innocence at Apple Computer, which detailed the ouster of Steve Jobs from Apple and was named one of the year's ten best by&nbsp;BusinessWeek. Having gotten his start chronicling the punk scene at CBGB for The Village Voice, he currently contributes to&nbsp;The New York Times,&nbsp;The Wall Street Journal&nbsp;and other publications.

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