|
Section
2
overview, Overview, Marketers today face a constant proliferation of marketing channels, the growing power of the connected customer, and an explosion of new digital tool, Kevin Strawbridge, Program Participant, Vice President Global eCommerce at Rackspace, Hear from Jeremy Kagan, the program's faculty director, as he introduces the program. |
|
|
|
Section
1
impact, Impact, The program provides executives with the strategies, best practices, and tools for digital marketing that meet the needs of their organizations. Parti |
|
|
|
Section
1
program-structure, Program Structure, The program starts with an in-depth look at what makes digital different from the traditional marketing world so many executives and organizations are |
|
|
|
|
|
|
|
Section
3
participant-profile, Participant Profile, Digital Marketing Strategy is designed for mid- and upper-level executives responsible for developing and implementing marketing strategy in b2b and b, Job Function, doughnut, year, Job Function
%
Marketing
55
General Mgmt
20
Sales
7
Info Systems / Tech
3
, Years of Management Experience, doughnut, year, Years of Management Experience
%
20+
9
16-20
10
11-15
26
6-10
26
|
|
|
|
|
|
|
|
|
|
|
|
Section
1
related-programs, More Marketing Programs, Marketing |
|
|
|
Section
1
certificate-promo, Earn a Certificate, Upon completion of this program, you will earn credits towards a Certificate with select alumni and tuition benefits., Learn more |
|
|