Behavioral Science in Business
The last few years have seen an explosion in both the study and effective application of behavioral science — the science that combines applicable insights from the fields of psychology, behavioral economics, and neuroscience.
Whether you need to improve employee engagement, encourage changes in behavior of consumers, coworkers, or clients, or generate improved commercial returns — the ability to effectively, efficiently, and ethically influence people's behavior allows you to better achieve your business objectives and positively impact the bottom line.
But as organizations come to realize the impact behavioral science can make, two challenges emerge: Which of the myriad of behavioral science tools and insights will be the most useful? And how can they be used in meaningful and applicable ways to deliver measured returns on investment?
The Behavioral Science in Business program equips executives with a deep understanding of behavioral science for business and the tools to implement and measure its impact of behavioral science, using a proprietary Full Cycle Approach to Applying Behavioral Science™.
About the Full Cycle Approach to Applying Behavioral Science™
The Full Cycle Approach to Applying Behavioral Science™ is a behavior change model that sets out the specific steps organizations should undertake to benefit from leveraging behavioral science in meaningful and sustainable ways. Organizations who adopt the seven key steps outlined in this model, supported by strong leadership and only modest resources, can quickly profit from what is increasingly becoming known as the ‘behavioral revolution’.
The program has been developed in collaboration with world-leading researchers and practitioners in the field. You will be learning from some of the most noted experts, leading scholars, and best-selling authors who are leaders not just in the theory of behavioral science, but also in its practice.
Please Contact Us
Please contact our Learning Solutions Specialists at +1 212-854-3395 for a personal conversation to learn more.
Engaging, fascinating, and challenging yet always relevant and practical, this program equips you with new insights, tools, and skills in the field of behavioral science to inform and optimize your business strategies by better understanding and influencing people's behavior — whether its consumers, coworkers, or clients. Specifically, you will walk away knowing:
- The fundamental aspects of behavioral science all decision makers need to understand
- A proprietary Full Cycle Approach to Applying Behavioral Science™ developed for applying the most important insights from behavioral science
- Behavioral science insights and tools that are important to your role and your business
- Ways to build a bridge between the theory of behavioral science and its practice, including quantifiable ways of measuring your success
- Approaches to leveraging data analytics and precision questioning for your behavioral science strategy
- An immediately implementable, action-orientated, and measurable plan of action
In this video, Faculty Director Steve Martin shares a real-world example for applying behavioral science where a small change lead to a pretty big difference:
Upon completion of this program, you will earn three credits towards a Certificate with select alumni and tuition benefits. Learn more.