Introduction to Digital Health and Strategy: Leveraging Emerging Technologies in Healthcare
Developed as a joint partnership with digital health testing center HITLAB, this program provides healthcare executives with an understanding of what digital health really means to their ecosystem and delivers actionable insights into creating value for the business and customers in this rapidly evolving field.
The use of digital technologies is changing the healthcare sector at an unprecedented pace, providing innovative ways to achieve better healthcare outcomes, opportunities for lower long-term healthcare costs, and a rapidly growing digital health market poised to grow by USD 207.34 billion during 2020-2024.
Run in an unprecedented partnership of Columbia Business School Executive Education and digital health testing center HITLAB, the Introduction to Digital Health and Strategy: Leveraging Emerging Technologies in Healthcare program offers executives in the healthcare space unique resources for accelerating the infusion of digital health in their business.
Over the course of three days, executives develop a powerful digital health strategy for their organization, tapping into Columbia Business School’s world-renowned leadership expertise and HITLAB’s preeminent know-how of the healthcare sector.
The program demystifies the value-based components of digital health and generates a common language and framework for accelerated collaboration across the executive's organization. Participants explore a strategic roadmap for its real-world application upon their return to work, leaving with a strategic game plan that ensures sustainability across people, platforms, processes, and partnerships.
To learn more about this program, please contact Co-Director Stan Kachnowski at swk16@gsb.columbia.edu.
Participants explore and learn how innovative digital health solutions transforms life-science research, clinical testing and development, consumer and patient experience, and business models and operations. They also learn the necessary skills, technologies, organizational enablers, and constraints for successfully finding, verifying, and diffusing new digital health solutions.
The program highlights four key leadership processes that make transformation possible through digital health innovations, teaching participants to articulate how key emerging technologies add patient-centric value can improve organizational productivity. Those key processes entail identifying, selecting, verifying, and diffusing innovations.
After attending the program, executives will be ready to:
- Improve innovation and health outcomes through their new understanding of the potential of digital health
- Identify digital health opportunities within their industry
- Diagnose their company’s readiness levels for digital health innovation
- Develop a digital health strategy to meet specific business needs
- Measure the impact of their digital health program
- Embed digital health into the DNA of their organization
The program is run in partnership with digital health testing center HITLAB. In this video, faculty director Stan Kachnowski explains how participants benefit from the partnership:
Upon completion of this program, you will earn three credits towards a Certificate with select alumni and tuition benefits. Learn more.
AMA CREDIT DESIGNATION STATEMENT
The Columbia University Vagelos College of Physicians and Surgeons is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.
The Columbia University Vagelos College of Physicians and Surgeons designates this live activity for a maximum of 18.0 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
The program uses a combination of interactive lectures, case studies, planning group exercises, and experiential learning activities that leverage New York City’s digital health ecosystem. Most importantly, participants learn — step by step — the tools of digital health strategy and apply these tools to their own organization.
Definition and Relevance
- Participants examine the complex and rapidly changing landscape of digital health and how to develop a digital health strategy for success.
- Through an in-depth analysis, they identify the strengths and weaknesses of their organization’s digital health readiness and strategy relative to competition.
- In the second half of the day, participants learn about the role digital health plays in their organization, and begin to design a new strategy based leveraging a new digital health strategy toolkit.
Identification and Evaluation
- Executives get empowered to pitch their digital health strategy to their organization, gain support, secure budgets, operationalize plans, and manage for success.
- They then pitch their new strategy to their peers in the classroom and outside experts in digital health in order to refine their strategy.
- Lastly, they learn which metrics to use to measure success, how to anticipate roadblocks, and how to maintain momentum and build a sustainable platform in their organization.
Integration and Diffusion
- On the last day, participants learn how to embed digital into the DNA of an organization.
- They will walk away knowing how to achieve success and replicate it within their organization, ensuring sustainability across people, platforms, processes, and partnerships.
Guest speakers will include current and past chief digital officers, chief medical officers, and innovation leaders across the industry. Case studies will be shared from past and current examples, and students will interact with some of the most well-respected minds in the field.
For a complete program schedule download the agenda.
Digital Health Strategy: Leveraging Emerging Technologies in Healthcare is designed for executives working in the rapidly evolving fields of life science innovation, pharmaceutical and device research, health tech investment and other related industries. This program empowers participants to understand the complex digital health landscape and to both identify and capture meaningful opportunities to generate new value for both their organizations and customers.
Columbia Business School alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for this program. More on the Alumni Tuition Benefit.
| Years of Management Experience | % |
|---|---|
| 20+ | 18 |
| 16-20 | 16 |
| 11-15 | 13 |
| 6-10 | 3 |
| 1-5 | 4 |
| Years of Management Experience | % |
|---|---|
| Generam Management | 10 |
| Information Systems / Technology | 3 |
| Operations | 3 |
| Marketing | 6 |
| R&D | 6 |
| Other | 11 |
This program is suitable for attendees at all executive levels who are working in the rapidly evolving fields of life science innovation, pharmaceutical and device research, health tech investment and other related industries.