Strategic Customer Insight: Understanding Your Customer for Better Value Creation

Your business's success requires the ability to uncover genuine insights about your customers. Which product is going to be a “hit,” which one is going to “flop”? Which aging brand can be revived, which should you let go? Which product positioning will resonate best in the marketplace, and will the market trend last? These are a just a few of the many important business questions you likely face every day that require true customer insight.

Personal intuition about customers is no longer enough. This program equips you to become disciplined and astute discoverers of strategic consumer insights, so you can uncover opportunities and make decisions that are relevant for your business.

During this three-day program, you'll learn the concepts and tools to understanding your customer for better value creation, whether you're a B2C or B2B business. This intensive learning experience will be action-learning-oriented, combining lectures and discussions with in-class workshops in which participants will learn to apply proprietary customer insight planning tools, developed and time-tested through many years of executive teaching, corporate training, and consulting.

Please Contact Us

Please contact our Learning Solutions Specialists at +1 212-854-3395 for a personal conversation to learn more.