Introduction to Digital Health and Strategy: Leveraging Emerging Technologies in Healthcare
Developed as a joint partnership with digital health testing center HITLAB, this program provides healthcare executives with an understanding of what digital health really means to their ecosystem and delivers actionable insights into creating value for the business and customers in this rapidly evolving field.
The use of digital technologies is changing the healthcare sector at an unprecedented pace, providing innovative ways to achieve better healthcare outcomes, opportunities for lower long-term healthcare costs, and a rapidly growing digital health market poised to grow by USD 207.34 billion during 2020-2024.
Run in an unprecedented partnership of Columbia Business School Executive Education and digital health testing center HITLAB, the Introduction to Digital Health and Strategy: Leveraging Emerging Technologies in Healthcare program offers executives in the healthcare space unique resources for accelerating the infusion of digital health in their business.
Over the course of three days, executives develop a powerful digital health strategy for their organization, tapping into Columbia Business School’s world-renowned leadership expertise and HITLAB’s preeminent know-how of the healthcare sector.
The program demystifies the value-based components of digital health and generates a common language and framework for accelerated collaboration across the executive's organization. Participants explore a strategic roadmap for its real-world application upon their return to work, leaving with a strategic game plan that ensures sustainability across people, platforms, processes, and partnerships.
To learn more about this program, please contact Co-Director Stan Kachnowski at swk16@gsb.columbia.edu.
Participants explore and learn how innovative digital health solutions transforms life-science research, clinical testing and development, consumer and patient experience, and business models and operations. They also learn the necessary skills, technologies, organizational enablers, and constraints for successfully finding, verifying, and diffusing new digital health solutions.
The program highlights four key leadership processes that make transformation possible through digital health innovations, teaching participants to articulate how key emerging technologies add patient-centric value can improve organizational productivity. Those key processes entail identifying, selecting, verifying, and diffusing innovations.
After attending the program, executives will be ready to:
- Improve innovation and health outcomes through their new understanding of the potential of digital health
- Identify digital health opportunities within their industry
- Diagnose their company’s readiness levels for digital health innovation
- Develop a digital health strategy to meet specific business needs
- Measure the impact of their digital health program
- Embed digital health into the DNA of their organization
The program is run in partnership with digital health testing center HITLAB. In this video, faculty director Stan Kachnowski explains how participants benefit from the partnership:
Format: Six days over two weeks with live sessions from 11 a.m. to 2 p.m. ET on Tuesdays, Wednesdays, and Thursdays.
View the live online schedule.
Certificate Credits: 3
Learn more.
In partnership with
Preferred pricing is available for groups of two or more. To inquire, email execed@gsb.columbia.edu.
IMPACT
Participants explore and learn how innovative digital health solutions transforms life-science research, clinical testing and development, consumer and patient experience, and business models and operations. They also learn the necessary skills, technologies, organizational enablers, and constraints for successfully finding, verifying, and diffusing new digital health solutions.
The program highlights four key leadership processes that make transformation possible through digital health innovations, teaching participants to articulate how key emerging technologies add patient-centric value can improve organizational productivity. Those key processes entail identifying, selecting, verifying, and diffusing innovations.
After attending the program, executives will be ready to:
- Improve innovation and health outcomes through their new understanding of the potential of digital health
- Identify digital health opportunities within their industry
- Diagnose their company’s readiness levels for digital health innovation
- Develop a digital health strategy to meet specific business needs
- Measure the impact of their digital health program
- Embed digital health into the DNA of their organization
The program is run in partnership with digital health testing center HITLAB. In this video, faculty director Stan Kachnowski explains how participants benefit from the partnership:
Upon completion of this program, you will earn three credits towards a Certificate with select alumni and tuition benefits. Learn more.
AMA CREDIT DESIGNATION STATEMENT
The Columbia University Vagelos College of Physicians and Surgeons is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.
The Columbia University Vagelos College of Physicians and Surgeons designates this live activity for a maximum of 18.0 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
This program is suitable for attendees at all executive levels who are working in the rapidly evolving fields of life science innovation, pharmaceutical and device research, health tech investment and other related industries.