Strategic Intuition (Online): Developing Innovation Strategies for Your Organization
Learn how to enhance your creative thinking process and develop powerful and innovative ideas that you can turn into growth strategies for your organization.
Businesses are very invested in innovation and creativity, but these pursuits fail when they are isolated from traditional business analysis, strategy, and problem-solving. The pace of disruption today requires businesses to integrate creativity and strategy so that innovations are aligned with company core capabilities and strategies, so that the outcomes of innovation work move beyond the doors of the creativity playroom, and so that teams involved stop thinking of innovation as an extracurricular but not essential part of their work processes.
Led by Professor Bill Duggan and experienced Strategy& Director Amy Murphy, Strategic Intuition (Online) brings you exclusive tools to enhance and systematize the idea generation process and develop powerful ideas that you can turn into growth strategies for your organization.
Over five weeks, participants will learn the science and method of strategic intuition through more than 20 videos, facilitated online discussion boards, readings, projects, and more. Participants will interact with experienced strategy practitioners, course facilitators, and peers from around the world. The suggested time commitment for this program is approximately four hours per week.
Please contact our Learning Solutions Specialists at execedonline@gsb.columbia.edu for a personal conversation.
Strategic Intuition (Online) will provide an uncommon and effective framework for strategic idea generation and present practical tools to analyze business problems, see how others throughout history have solved similar issues, and generate original and aligned solutions to your complex business challenges.
By the end of this program, you will be able to:
- Understand how strategic intuition has been used throughout history to come up with new solutions
- Assess your and your team’s capacity for strategic intuition
- Identify and address the potential obstacles to innovation at your organization
- Distinguish between an innovation challenge and business problems that simply need expertise
- Generate inspiring solutions that are aligned with business strategy, enhanced by the newest ideas on the market and differentiated from your competitors
- Use a new methodology to generate ideas and combinations of ideas to strategically solve complex business challenges
Upon completion of this program, you will earn one credit towards a Certificate in Business Excellence with select alumni and tuition benefits. Learn more.
Strategic Intuition (Online) is a five-module journey to enhance your idea generation capabilities by understanding how creative insights come about in the brain, through learning the Strategic Intuition methodology and by applying it to your own complex business challenges.
Each module features lectures, insight boards assignments, and faculty feedback. Participants are asked to submit a mix of program assignments, assessments, and reflections.
The program includes the following:
- More than 20 video lectures by Professor Duggan with supportive presentation materials
- Coaching cams from an experienced practitioner to help you overcome obstacles in your problem solving
- Opportunities to share insights and collaborate on group projects with peers around the world
- Self assessments
- Group and independent study projects
- Summative weekly commentary and feedback from program faculty and staff
- A reflection journal for reflection and personal application
Module Structure:
Week 1: What is Strategic Intuition?
Week 2: Presence of Mind and Examples from History
Week 3: Creative Combination and More Examples from History
Week 4: From Method to Action: Creative Strategy
Week 5: Tying It Together: Conclusion
To see the full curriculum with session descriptions, download the program agenda.
Strategic Intuition (Online) is designed for executives at all levels who are involved in strategic planning, innovation, creative design, product development, marketing and other idea-generating functions.
This program is also ideal for teams within an organization to learn together. If you are interested in enrolling as a team, please contact our Learning Solutions Specialists at execedonline@gsb.columbia.edu.
| Years of Management Experience | % |
|---|---|
| 20+ | 7 |
| 16-20 | 8 |
| 11-15 | 19 |
| 6-10 | 31 |
| 1-5 | 32 |
| <1 | 3 |
| Industry | % |
|---|---|
| Finance / Accounting | 15 |
| Education | 12 |
| IT / Technology | 9 |
| Manufacturing | 8 |
| Non-Profit | 8 |
| Energy / Resources | 6 |
| Shipping & Transportation | 6 |
| CPG | 5 |
| Real Estate | 5 |
| Consulting | 3 |
| Healthcare | 3 |
| Other | 20 |
This program is suitable for attendees at all executive levels who are involved in strategic planning, innovation, creative design, product development, marketing and other idea-generating functions.