Leading Digital Transformation: Accelerate Change for Business Impact
Today, every business is a digital business. But the task for legacy incumbents is fundamentally different than for a startup. How do you transform a business that started before the internet, so it can survive and grow in the digital economy?
Executive surveys show as many as 70 percent of digital transformation efforts are failing to achieve their desired impact. The reasons are numerous. Companies pursue a generic goal to “be digital” without defining why. Digital efforts are disconnected from business strategy. Managers focus on benchmarks, cost-cutting, and cautious planning. Digital innovations occur but they never scale to achieve real impact. And most fundamentally, leaders try to transform their business without changing their “business as usual” culture, process, and capabilities.
The good news: real digital transformation is possible. We can begin to see how by studying the hard-fought lessons of companies as diverse as Walmart, Citi, The New York Times, Ford Motors, Pfizer, Air Liquide, United Technologies, and more.
Leading Digital Transformation focuses on how executives can reorient their business for the digital age and drive the kind of deep organizational change that is essential to securing a future in the digital era. Participants leave with a set of practical frameworks, relevant case studies, and the first draft of their own roadmap for digital transformation.
For a first look at the faculty's thought leadership, we invite you to download the first chapter of David Rogers' bestselling book, The Digital Transformation Playbook.
Attendees are upper- to senior-level executives responsible for leading digital transformation—including organizational change, strategy, and innovation—in their companies, or in their client’s firms.